Like the proverbial Tortoise, I’ve finally decided to join the plethora of established business bloggers. Interesting timing…smack bang in the midst of the commercial quagmire that is the 2020 pandemic. Like the other businesses I’ve started during times of economic upheaval, I see this as the perfect time to create something new, which I hope will resonate. Businesses are struggling to adjust to ever-evolving complexity and customer need-states. With constant access to expert and academic analysis, businesses are strengthened but also at risk of information overload. Decisive action is stifled. So, I thought it a splendid idea to provide simple business observations told through light-hearted anecdotes. I want to remind people to find joy in what they do, not least of all their work. 

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